We begin with a story that’s over 9,000 years old. Let’s say it’s early evening and there’s a crackling fire nearby, because there’s a nice romanticism to that.
Deep in a cave in Argentina, people are painting over their hands onto cold stone walls, using pigments ground from flowers and animals.
These paintings are stories. Designed to educate and entertain. To help others survive and thrive.
Fast forward to the present. We’ve left the caves behind. Conquered the food web. Evolved. Our reward is a world of hyper capitalism, loneliness epidemics and air fryers.
Now, we’re exposed to over 4,000 marketing messages a day. Brands are supposedly optimised, scrutinised and polished. But most don’t speak to people, they just make noise.